New Sun, Sea, Sex and the Unspoilt Countryside (revised and updated edition) provides a revised and updated overview of the way in which the English language is used in tourism discourse across genres. Through the detailed linguistic analysis of selected excerpts from written tourist materials, both traditional (e.g., advertisements, brochures, guidebooks, etc.) and new (e.g., social media posts and Instagram, etc.), the majorwritten genres of tourism discourse are introduced, and the characteristics of “tourism English” as a type of specialised language are described. The book features a selection of authentic materials produced for the English-speaking world, as well as guidelines – in the form of a questionnaire – for identifying the major dimensions of tourism discourse from the linguistic point of view.The new 2023 edition of this successful handbook has been fully revised and updated to account for the evolution of promotional tourism communication over the past two decades and the developments in tourism discourse research.

Sun, Sea, Sex and the Unspoilt Countryside is primarily intended for undergraduate university students working to become professionals in the tourism industry. It can also be of interest to students of English for Specific Purposes (ESP) and of Linguistics, in that it attempts to cast some light on the way in which the English language shapes destinations, represents cross-cultural differences and “persuades, lures, woos, and seduces millions of human beings” (Graham Dann, 1996), and in so doing, converts them from potential into actual clients by presenting them with exactly what they expect to be presented with, be it sun, sea, sex or the unspoilt countryside.